A missed message can become a missed deadline. A missed deadline can become an unhappy customer. An unhappy customer can become a lost customer. And sometimes, all of it started because someone simply didn't communicate properly. Poor communication is one of those business problems that can be difficult to measure because the damage happens across different areas. A team doesn't receive an important update. Someone assumes another person is handling a task. A customer isn't informed about a delay. Management makes a decision that the people ex…
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