What Customers Really Remember About a Business Customers may forget your advertisement. They may forget the colour of your website. They may even forget exactly how much they paid. But they usually remember how you made them feel when something went wrong. Anyone can provide good service when everything is going perfectly. The real test comes when there is a delay, a missing item, a wrong order, a payment issue or a misunderstanding. Does someone take responsibility? Does anyone communicate? Does the customer feel ignored, or do they …
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